Crisis Management in COM 320

I was partnered up with group one to present how we would deal with the racism crisis that escalated with the Texaco Executives slandering their African American employees. Apparently my way of dealing with the crisis was to sell my stocks and not come back.... Truthfully, I was assigned to cover the different aspects of what our public announcements were going to be. To start off the presentation I was going to discuss the policy for our public announcements that was developed during our pre-event planning session. Our public announcements were specifically going to be used to honestly inform the public about the situation and what we were going to do to correct it. This was going to be accomplished with two public announcements given by Texaco executives. The first public announcement was designed to inform the public of the situation prior to any outside sources. This would let the public know what is about to be happening within the company and would provide a direct link from our company to the public informing them of the situation rather than having them hear about it through a middle man. The second public announcement was to provide the public with live statements of remorse from the executives that were involved with the tape. During these statements, the executives would not be admitting guilt for that is to be decided within the court room. After the statements of remorse are made, an executive from Texaco would outline the programs that are being implemented into the plant to help inform the employees of what racial discrimination is and how each person can prevent this from happening.

This is what my presentation was going to be over, until I was abducted by complete exhaustion and was not able to make it to the class on time. I guess I should probably do some pre-event planning for my own life.

James Costner